Saturday, February 03, 2007

It's A Mad, Mad, Mad, Mad, Multi-Channel World

There's unfortunate news for Ceca Ražnatović, whose performances and videos have apparently been dropped from the playlist of the Serbian channel TV Pink after a witness in a court case against the Zemun Clan accused her of suggesting the kidnap of Pink's owner Željko Mitrović. In certain quarters, Pink and Ceca have been all but synonymous, despite Mitrović's attempts to take his station upmarket by cutting back the amount of newly-composed folk music it broadcasts.

Should the collapse of Ceca's relationship with Pink become permanent, it'll be almost as unfortunate news for tabloid picture editors across the ex-Yugoslav region, who like nothing better than to illustrate the briefest mention of Pink with a picture of the woman herself. (Of Ceca, that is. Not of Pink.)

In the long run, however, one wonders if the image of Mitrović and his channel might benefit from 'dececaizacija', if its first associations - according to a Globus journalist who interviewed him in 2005 - remain 'the folk programme, silicone beauties and prettifying the wartime reality of Serbia under sanctions.'

The contemporary TV Pink now uses 12 studios across the ex-Yugoslav region and is broadcast in every ex-Yugoslav state except Croatia (although Croatian viewers with the right satellite or cable connection can pick up the Pink BiH signal). However, Mitrović has shown interest in investing in the 'huge potential of the Croatian media market' (as he told Globus) for some time - whether by buying into its largest record label Croatia Records, building a film-making complex in the country, or becoming involved with one of the private national terrestrial channels, Nova TV.

Turning to some (for now) thoroughly unrelated news: Večernji list reports that multi-channel digital terrestrial television is coming to Croatia, with 32 new channels expected to go live across the country by the end of 2009 and concessions to be awarded in 2008. (If you thought the politics involved where four national channels were concerned were intricate enough, wait until there are 36 of them.) Assuming the Croatian digital landscape evolves in the same way as the UK's, expect the multiplex to be made up of existing channels broadening their portfolios, plus new arrivals taking their first steps into the national media market.

New arrivals like... well, perhaps like Željko Mitrović?

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At 11:47 am, February 13, 2007, Anonymous Bruce Sterling said...

I just wanted to applaud your inspired coinage of the awesome term "dececaizacija."


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