Eurovision: Picture Worth A Thousand Words
The Serbian broadcaster RTS has come up with its logo for Eurovision, and the word from Belgrade 2.0 is that it's really quite a shocker.
According to RTS, the designers have chosen 'to create a group of different signs which are united by similar symbolism: Music, Serbia, Europe, Love, Youth, Happiness...', and which probably look an awful lot like a purple plum, a yellow trumpet, a green quaver and a pair of pink lips to you and me.
The full set of sixteen symbols (Ireland's RTÉ will be pleased to see one of them resembling a shamrock) can be combined in various ways so that: 'Instead of one sign which is static and always the same, a whole string of dynamic signs have been invented.'
Didn't we go through this with the London Olympic logo?
Labels: eurovision, marketing, serbia, television
1 Comments:
Ah, but to be fair, the Serbian symbols all look quite pretty. The London 2012 logo just looks cheap, ugly and unfathomable to the untrained eye.
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